Blackpink's Jennie, Jisoo, and Lisa Prove Distinct Musical Directions Through Solo Activities

Blackpink members Jennie, Jisoo, and Lisa are drawing attention as they embark on solo activities based on their different musical directions. Starting with the pre-release single 'Less than a Lover' on July 24, Jennie is expanding her capabilities as a singer-songwriter by releasing the EP 'Fallen Angel' on August 28. Jennie has proven her broad public popularity by achieving consistent results across Spotify global charts and domestic music charts.

Lisa is showing overwhelming power in the global market by releasing the pre-release single 'SaWaDiKa' on September 4. The song solidified her position as a world-class performer, surpassing 70.8 million views within 24 hours of its YouTube release and recording 135.5 million views in just three days. She is scheduled to release the EP 'PRESS PLAY' on October 23.

Jisoo released the single 'CLICK' on the same day and is preparing a full-length album containing her own narrative. As of 4 PM on the 7th, Jisoo's 'CLICK' showed a high viewer engagement rate, recording 25.19 million views and 1.73 million likes. This suggests that Jisoo's musical strategy, which emphasizes organic storytelling rather than one-off releases, is resonating deeply with fans.

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