Nothing Better to launch large-capacity configurations in collaboration with web variety show ‘Bulk Up’

Nothing Better, an inner beauty brand from the global wellness group The Future, is joining hands with the YouTube web variety show ‘Bulk Up’ to release large-capacity product configurations. Nothing Better announced that it is conducting its first collaboration with the newly revamped ‘Bulk Up’, produced by A&E Digital Studio's ‘Around Nine Minutes’, and will hold a promotion on the CJ Olive Young online mall for seven days from October 7 to 13.

‘Bulk Up’ is a web variety show content that introduces the brand's main products along with large-capacity configurations. It has shifted its direction from a traditional logistics warehouse concept to a ‘Bulk Truck’ to create a consumer-friendly format, and Nothing Better has participated as the first collaborative brand. Industry experts view this method of combining content with product configurations as advantageous for expanding brand exposure. Rather than simple sales, it can also help increase product line awareness by showing the context of use.

In this collaboration, ‘Protein Shake’, ‘Drinkit’, and ‘Luvtea Pumpkin Tea’ are at the center. The ‘Protein Shake’ consists of three flavors—Choco Crunch, Strawberry Latte, and 19 Grains—and will be presented in mixed forms of 15, 60, and 120 units. ‘Drinkit’ is prepared in three types—Organic Red Bean Water, Organic Drinking Salad, and Organic Apple Cabbage Juice—and is divided into mixed configurations of 24, 48, and 72 units. ‘Luvtea Pumpkin Tea’ is introduced as a configuration of 4 boxes containing 15 units each. CEO Choi Hui-jae stated, “It is meaningful to present Nothing Better's inner beauty and diet management products in large-capacity configurations alongside the newly revamped ‘Bulk Up’,” and added, “Through this collaboration, we hope people experience various products and create a healthy routine that suits them.”

Read the original (Korean)