SDM to provide advertising services as official sponsor for 2026 KGMA

SDM announced on the 26th that it will serve as an official sponsor for the 3rd Korea Grand Music Awards, scheduled for November 7–8 at the Gocheok Sky Dome in Seoul. The company will utilize its advertising operation capabilities to support the promotion of the event, which features 40 performing teams including RIIZE and ITZY.

SDM, a company specializing in local advertising, announced on the 26th that it will participate as an official sponsor for the global K-pop music awards ceremony, the 3rd Korea Grand Music Awards (2026 KGMA). The company stated it has entered into a partnership to support the successful hosting and promotion of the awards by utilizing its own advertising operation capabilities. Rather than providing only financial sponsorship, the company will directly support the event's promotion through advertising services, which is its core business.

Hosted by Ilgan Sports, the 2026 KGMA will be held over two days from November 7 to 8 at the Gocheok Sky Dome in Seoul. A total of 40 teams, including artists with domestic and international fandoms such as RIIZE, ATEEZ, RESCENE, Kiss of Life, TREASURE, TWS, ITZY, Meovv, and Jang Min-ho, are scheduled to perform. The event will be broadcast live in Korea via ENA, in Japan via Hulu Japan, and in global regions excluding Japan and China via TikTok LIVE.

Held at Gocheok Sky Dome on November 7–8

The 2026 KGMA will take place over two days, November 7 to 8, at the Gocheok Sky Dome in Seoul. Now in its third year, this major K-pop music awards ceremony is hosted by Ilgan Sports. The performers named in the original text include RIIZE, ATEEZ, RESCENE, Kiss of Life, TREASURE, TWS, ITZY, Meovv, and Jang Min-ho.

The awards ceremony will be broadcast live through designated platforms by region. Domestic viewers can watch the event via ENA, while Hulu Japan will handle the broadcast in Japan. For global regions excluding Japan and China, the live broadcast platform will be TikTok LIVE. The event schedule, venue, scheduled artists, and broadcast platforms are the primary information released regarding the hosting of the 2026 KGMA. SDM has joined as an official sponsor to support the hosting and promotion of the ceremony.

Utilizing local advertising operation experience on platforms

SDM is a specialized company that exclusively operates local advertising for various platforms, including TMAP, GOLFZON, Tmoney GO, Mom's Diary, and Star My Shop. The company stated that it has expanded its business areas based on the operational experience and platform utilization capabilities accumulated in the local-based advertising market. In this cooperation for the 2026 KGMA, it will utilize its existing advertising operation capabilities to support the promotion of the event.

The business direction disclosed by the company is to pursue an "advertising operation strategy that occupies behavioral patterns" rather than simply exposing advertisements. The support for this event's promotion was presented as an example of applying this strategy to the cultural content field. Based on its experience in operating platform local advertising, SDM is cooperating with events in the culture and entertainment sectors.

Directly supporting advertising services beyond financial sponsorship

In this cooperation, SDM will support the successful hosting and promotion of the 2026 KGMA. The company stated it will utilize its own advertising business capabilities for this purpose. The original text introduces this sponsorship not as simple financial support, but as a method of directly providing advertising services, which is the company's core business.

SDM is expected to be listed on the participant list of companies on the official 2026 KGMA website. It will be introduced as an official sponsor alongside other domestic and international companies participating in the event. Specific advertising operation methods and execution schedules for the cooperation were not separately presented in the original text. Therefore, the disclosed cooperation consists of supporting the hosting and promotion, utilizing advertising services, and being listed on the official website's participant list.

Expanding business based on certifications and selection history

SDM holds Main-Biz, Inno-Biz, and venture company certifications. It was also selected as a Bucheon City small but strong enterprise for 2026. The company presented these certifications and selection history as related to its corporate competitiveness. Its main business is the exclusive operation of local advertising for platforms such as TMAP, GOLFZON, Tmoney GO, Mom's Diary, and Star My Shop, and it is now broadening its scope of cooperation through promotional support for the K-pop awards ceremony.

Taking the 2026 KGMA sponsorship as an opportunity, the company plans to strengthen the expertise of its existing advertising business and explore new cooperation possibilities that can connect cultural content with platform advertising. The original text introduces this sponsorship as a case of cooperation where the existing advertising business and the cultural industry meet. The currently announced plans include the hosting and promotion support of the awards ceremony, listing on the official website's participant list, and reviewing cooperation possibilities that link cultural content and platform advertising.

The 2026 KGMA will be held at the Gocheok Sky Dome in Seoul on November 7–8. A total of 40 teams are scheduled to appear, and it will be broadcast live via ENA in Korea, Hulu Japan in Japan, and TikTok LIVE in global regions excluding Japan and China. SDM will participate as an official sponsor and support the promotion of the event using its advertising operation capabilities.

Read the original (Korean)