AIA Life Insurance donates 260 million won after K-Pop concert

AIA Life Insurance donated approximately 260 million won following its 'Enjoy K-Pop Together, Give Together' concert at KINTEX on the 25th. The donation, which includes the value of invited tickets, will be split between Sharing Love Field and the Korea Childhood Leukemia Foundation to support pediatric cancer patients and youth.

AIA Life Insurance announced that it held the 'Enjoy K-Pop Together, Give Together' concert on the 25th at KINTEX in Goyang, Gyeonggi Province.

Approximately 7,000 AIA members and their families from the Asia-Pacific region, including South Korea, Malaysia, Philippines, and Singapore, attended the event.

The stage featured performances by Jinusean, ITZY, J.Y. Park, CHUNG HA, and PSY.

About 1,000 guests, including pediatric cancer patients and their families as well as youth receiving support for independence, were invited to the concert.

A total of approximately 260 million won, including the value of the invited tickets, was donated, with approximately 160 million won going to Sharing Love Field and 100 million won to the Korea Childhood Leukemia Foundation. Following its corporate mission to help people live 'healthier, longer, better lives,' AIA Group is expanding its customer experience programs with the vision of providing 'AIA WE (AIA Wellness & Entertainment)' experiences that integrate culture and the arts. Hwang Ji-ye, head of the marketing division at AIA Life Insurance, said, "In the future, through AIA WE, we will present differentiated wellness and entertainment experiences that allow more AIA members to participate, be inspired, and connect with one another by utilizing our strengths in South Korea and our network across Asia."

Read the original (Korean)