BABYMONSTER ‘DESERVE’ music video hits 100 million views in 11 days
BABYMONSTER's music video for "DESERVE" surpassed 100 million views in approximately 11 days, setting a new record for the group.
The music video for BABYMONSTER’s "DESERVE" surpassed 100 million views on September 4, reaching the milestone two days faster than the group's "CHOOM" video did last year. This achievement brings the group's total to 19 videos with over 100 million views on their YouTube channel.
Agency YG Entertainment announced that the music video for BABYMONSTER’s "DESERVE" surpassed 100 million views at 1:57 AM on September 4. The video reached this milestone approximately 11 days and 12 hours after its release on August 23.
This achievement is about two days faster than the 14 days it took for the "CHOOM" music video released last year to reach 100 million views.
Unlike their previous tracks centered on intense performance, "DESERVE" is a track that places more weight on vocals, emphasizing the members' high notes, ad-libs, and emotional expression. The music video also focuses on emotional acting, creating a contrast by inserting fireworks and large-scale group dance scenes in the latter half.
With this record, BABYMONSTER now has a total of 19 videos with over 100 million views. Their official YouTube channel has approximately 13.5 million subscribers, and their cumulative views have exceeded 10 billion.
The group is currently conducting music show activities and live content for "DESERVE" and is preparing for the ‘2026-27 BABYMONSTER WORLD TOUR ‘CHOOM’’, which includes a total of 31 performances across 18 cities in five continents.
Covers K-pop for KSW Journal, and also writes about Culture and K-Variety.
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