ENHYPEN meets WHO Director-General to discuss global blood donation campaign

ENHYPEN met with WHO Director-General Tedros Adhanom Ghebreyesus at the HYBE headquarters in Seoul on the 22nd to discuss future activities following a global blood donation campaign that reached approximately 10,000 cumulative participants across South Korea, Japan, and Singapore.

The group ENHYPEN met with the Director-General of the World Health Organization (WHO), Tedros Adhanom Ghebreyesus, to share the achievements of their global blood donation campaign and discuss future activities. According to the agency BELIFT LAB, ENHYPEN met with Tedros Adhanom Ghebreyesus at the HYBE headquarters in Yongsan-gu, Seoul, on the 22nd. Officials from the Ministry of Health and Welfare and the Korean Red Cross Blood Services were also in attendance. The meeting was organized following the blood donation promotion activities carried out by ENHYPEN.

ENHYPEN introduced their experience in driving voluntary participation from fans through music and discussed ways to increase social interest and engagement. Tedros Adhanom Ghebreyesus noted the reality that patients in need of transfusions often cannot receive a timely supply of safe blood, and praised the members for personally participating in blood donations. The campaign, which began in South Korea in January, expanded to Japan and Singapore, and in June, it led to activities with the WHO to promote the importance of securing safe blood.

The WHO Director-General and ENHYPEN meet at HYBE headquarters

BELIFT LAB announced the meeting between ENHYPEN and Director-General Tedros Adhanom Ghebreyesus on the 23rd. The meeting took place at the HYBE headquarters in Yongsan-gu, Seoul. In addition to ENHYPEN and the WHO Director-General, officials from the Ministry of Health and Welfare and the Korean Red Cross Blood Services were present. The agency stated that the meeting was made possible by ENHYPEN's blood donation promotion activities. The parties shared their experiences of using music to lead to voluntary participation from fans and discussed methods to increase social interest and participation.

ENHYPEN's blood donation activities consisted of the members personally participating in donations and conducting campaigns to inform fans of the opportunity. Tedros Adhanom Ghebreyesus pointed out that many patients in need of transfusions are not receiving a timely supply of safe blood. He then highly praised the members for setting an example by personally donating blood. He also noted the group donations by fans around the world that followed the global blood donation pledge. The agency reported that during this meeting, they shared experiences from previous activities and cases of fan participation, and exchanged opinions regarding future activities.

“A gift of life”… The meaning of fan participation and blood donation

Regarding ENHYPEN's activities, Tedros Adhanom Ghebreyesus said, “Blood is the most precious gift anyone can give to another, a gift of life. I am proud of all the members of ENHYPEN who cooperate and dedicate themselves to the WHO to encourage blood donation and save lives.” He stated that ENHYPEN could play an important role in increasing interest among the youth regarding various health issues. The members' activities in personally practicing blood donation and the cases of group blood donations by participating fans were mentioned during the meeting.

Tedros Adhanom Ghebreyesus evaluated that the campaign reached millions, stating, “The previous campaign was a great success, reaching millions of people. ENHYPEN and ENGENE have a true power to influence the world. I am also a fan of yours.” ENHYPEN responded, “We started this campaign with the hope that those who support us would join in, and we are grateful that ENGENE all over the world have participated. We want to continue to create meaningful changes together with our fans in the future.”

Kim Tae-ho, CEO of BELIFT LAB, stated, “ENHYPEN are artists with a strong will to change the world positively. We will continue to contemplate together what can be done to make a better world.” During the meeting, the experience of the campaign, which informed fans of blood donation opportunities at gathering places and encouraged participation online, was shared. The remarks from Tedros Adhanom Ghebreyesus and the response from ENHYPEN mentioned cooperation with the WHO to encourage blood donation, fan participation, and the expansion of youth interest in health issues.

Domestic campaign started alongside the release of the 7th mini album

ENHYPEN's blood donation campaign began in January with the release of their 7th mini album, ‘THE SIN : VANISH’. Inspired by the vampire concept, which is a core theme of the team's narrative, the campaign was conducted jointly with the Korean Red Cross. Blood donation buses were deployed at major hubs where fans gather, and online events were held for participants nationwide. According to the agency, a total of 7,730 people participated in blood donations both online and offline from January 16 to 25. Among them, 1,031 were first-time blood donors.

BELIFT LAB stated that the number of first-time blood donors increased approximately 19 times compared to the period before the campaign. The number of participants, the number of first-time donors, and the rate of increase are the campaign achievements released by the agency. Following the domestic activities, the campaign expanded to Japan and Singapore, with the cumulative number of participants recorded at approximately 10,000. The domestic online/offline participation figures and the cumulative figures including Japan and Singapore use different calculation ranges. The agency released the participation results for the domestic campaign and the cumulative participation scale after the overseas expansion separately.

Expanding activities with the WHO… Discussing future cooperation

ENHYPEN expanded the scope of their activities worldwide in June in cooperation with the WHO. In observance of World Blood Donor Day, they released content promoting the importance of securing safe blood, and the members personally participated in blood donations to encourage fan participation. While the campaign started with the Korean Red Cross involved blood donation buses and online events, the activities with the WHO used World Blood Donor Day as an opportunity to convey messages about securing safe blood through content.

Tedros Adhanom Ghebreyesus mentioned the group donations by fans in various countries following the global blood donation pledge. He evaluated ENHYPEN's cooperation with the WHO to encourage blood donation and the members' direct participation, and expressed expectations for their role in prompting the youth to take interest in various health issues. ENHYPEN responded that they wish to create meaningful changes together with their fans, and Kim Tae-ho stated that they will contemplate together what can be done to make a better world.

After starting the domestic blood donation campaign with the Korean Red Cross in January, ENHYPEN expanded their activities to Japan and Singapore, and in June, released content related to World Blood Donor Day with the WHO. During this meeting, they shared the fan participation and blood donation achievements throughout that process and exchanged opinions on future activities. BELIFT LAB stated that they will contemplate what can be done alongside ENHYPEN to make a better world.

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