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Evan reveals the production process of his 1st mini album's performance and visuals

Singer-songwriter Evan shared stories regarding the production process and title track performance of his first mini album, 'DEATH OF ME', released on the 7th of last month. In a written interview, Evan and the teams from BELIFT LAB discussed the choreography, music video, styling, and album design.

Evan reveals the production process of his 1st mini album's performance and visuals
▲ Evan reveals the production process of his 1st mini album's performance and visuals (Photo= Provided by BELIFT LAB)

According to media reports, Evan shared stories regarding the production process and the title track performance of his first mini album 'DEATH OF ME', which was released on the 7th of last month. Having begun his full-scale activities as a singer-songwriter, he took charge of the overall producing of the album. The title track of the same name contains the message that 'no one can stop me' and an attitude of trying not to lose oneself. The interview was conducted in writing on the 1st, with responses provided by Evan and the performance directing team, production part, and brand design team of BELIFT LAB.

Evan stated that he discussed the direction with the performance director while coordinating the choreography and made several revisions to various parts from beginning to end. He poured effort into expressing an intensity that matches the mood of the song and also suggested key gestures for specific sections. The performance directing team explained that they increased immersion by examining the movement lines with dancers, as well as facial expressions and gestures, and coordinated everything down to the texture of the movements and fingertip expressions to ensure they did not deviate from the meaning of the song and Evan's interpretation.

The music video was filmed in various locations, capturing scenes as if being chased by a monster. Evan mentioned that he considered the harmony between the choreography and the story. The production part stated that based on the two meanings of 'Live'—'being alive' and 'performing'—they expressed vivid and free energy on stage. Rather than following a single narrative, they chose a composition where scenes and energy accumulate, and they cited the scene of performing amidst lasers, show lights, and fireworks at the end as the moment where energy is maximized. Evan said that the scene of performing on an empty stage with the lights on is his favorite because it allows for immersion in the song.

The costumes focused on expressing the various sides of the individual in accordance with the contrast between scenes and the flow of the music. Suits, vintage shirts and pants, crop t-shirts and jeans, boots, and gloves appear, and Evan revealed that he likes the style of wearing a black suit with leather gloves the most. The performance video also continued the atmosphere of the music video's costumes and locations. Evan explained, "I tend to feel joy in new attempts," and said he wanted to show a performance that comes alive differently depending on the location and outfit.

The physical albums consist of a bandana version, a standard version, and a Weverse album. The brand design team stated that the red of the standard version represents the intensity of the 'EXPLOSION' concept, while the soft blue represents the atmosphere of the concept photos capturing Evan's natural side. For the bandana, parts of the artwork personally sketched by Evan were utilized, and consideration was also given to the fact that it can be used in daily life. To preserve the experience of encountering photos on paper, hardboard prints were included, and design elements were reduced to keep the design organized so that Evan and the album's message appear clearly.

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#Evan #DEATH OF ME #BELIFT LAB #singer-songwriter #K-pop
J
Jung Se-yeon
KSW Journal · Reporter

Covers K-pop for KSW Journal, and also writes about Culture and K-Variety.

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