G-DRAGON's PEACEMINUSONE Announces Beauty Brand Launch
G-DRAGON's fashion brand PEACEMINUSONE is expanding into the beauty market through a collaboration with Goodai Global. The new brand, PEACEMINUSONE BEAUTY, aims for an official launch in the first half of 2027, starting in South Korea before expanding to the United States and Japan.
Singer G-DRAGON's fashion brand PEACEMINUSONE is entering the beauty market.
Goodai Global announced on the 8th that it will jointly present the new beauty brand ‘PEACEMINUSONE BEAUTY’ with PEACEMINUSONE.
PEACEMINUSONE BEAUTY is a brand that expands the worldview of PEACEMINUSONE, which has been built in the fields of fashion and art, into the beauty sector.
The two companies plan to work together from establishing the brand concept to product development.
Goodai Global is a beauty company that holds brands such as ‘Beauty of Joseon’ and ‘TIRTIR’. PEACEMINUSONE BEAUTY aims for an official launch in the first half of 2027, and plans to be introduced in South Korea first before expanding to overseas markets such as the United States and Japan. The specific product lineup will be revealed sequentially through official social media. Meanwhile, BIGBANG, to which G-DRAGON belongs, released the new song ‘BiiiG’ on August 19 to celebrate their 20th anniversary of debut, and is currently conducting the ‘BIGBANG 2026-2027 WORLD TOUR ’.
Covers K-pop for KSW Journal, and also writes about Culture and K-Variety.
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