New songs first revealed on stage lead to official digital releases

aespa has released official digital versions of the solo songs they first revealed during their solo concert last month. Following KARINA's solo track ‘16 Bit’, WINTER's ‘Saddle Up’ has also been newly released, alongside a song in which GISELLE participated in composing and writing lyrics, and a ballad featuring NINGNING's standout vocals.

The four songs first heard at the concert revealed the individual personalities of each member, which differ from the group's overall color. This served as a way to remind fans of the concert memories while showing a new charm to the general public.

BLACKPINK's JENNIE also drew attention by performing unreleased new songs on major global festival stages in the United States, Japan, and other locations during the first half of the year. YouTube Shorts containing those stages spread one after another, and JENNIE released an album containing the new songs last month.

IVE briefly showcased six different solo songs by the six members during their concert last year, and included all the tracks in this year's studio album. The song ‘Odd’ sung by member GAEUL received an online response after the concert, leading to the release of a performance video.

The trend of expanding songs first encountered on stage into digital releases is continuing among K-pop girl groups. This is interpreted as a strategy to broaden ways of communicating with fans by utilizing the gap between performances and digital releases.

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