LE SSERAFIM, 'Health-Focused' Marketing Expanded Through Fitness Content

LE SSERAFIM's 'healthy charm' is drawing attention as a factor that raises the team's brand value outside of the stage.

The members are combining the physical strength and healthy beauty they have built through steady self-management and exercise with new song promotions and aerobic exercise content, inducing fans and viewers to experience the music with their bodies.

LE SSERAFIM appeared on the American fitness channel 'The Fitness Marshall', which has 7.27 million subscribers.

The members performed a 'dance cardio' format, mixing choreography with high-intensity aerobic movements to the single title track 'Made My Night' released on the 11th.

It is a method that goes beyond just watching the performance and allows people to move and enjoy it themselves.

This is not the first time they have put their athletic abilities at the forefront.

Previously, they appeared on Kim Jong-kook's YouTube channel 'GYM JONG KOOK' to show their exercise habits, which led to the nickname 'Geun-serafim', a combination of 'muscle' and 'LE SSERAFIM'.

The video covering KAZUHA's personal exercise habits has surpassed a cumulative view count of 13.05 million as of the 27th, after being released in November last year.

Collaborations with overseas fitness brands have also continued.

In May, LE SSERAFIM presented a limited-time special program with the Japanese indoor cycling brand 'FEELCYCLE', and was introduced as the first case of a K-pop group conducting a collaboration with FEELCYCLE.

Their method of combining music appreciation with fitness is being evaluated as a unique domain of K-pop marketing while simultaneously strengthening the team's healthy image.

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