K-pop Meets Virtual Reality… 'TOMORROW X TOGETHER VR Concert' Explodes in Popularity

[Korea Social Welfare Journal] Reporter Kang Hyun-gu=Concerts incorporating Virtual Reality (VR) technology are breathing new life into theaters by providing fans with new ways to enjoy music. In particular, VR concerts from AMAZE, a company that operates a VR concert production and distribution platform, are at the center of this trend.

AMAZE's latest work, 'TOMORROW X TOGETHER VR Concert Endless Ride', is receiving a great response from the audience. Welcoming viewers through two screening halls, this work recorded a high seat occupancy rate of over 50% from its opening day. In particular, sell-outs are continuing during weekend peak times. These figures are comparable even when compared to the average seat occupancy rates of the recently released films 'Spider-Man: Brand New Day' and 'The Odyssey'.

AMAZE's VR concerts go beyond merely attracting interest in the early stages of release and are steadily drawing audiences to theaters. An official emphasized that this is a good example showing that VR concerts are not just a temporary flash in the pan but have established themselves as sustainable cultural content.

Furthermore, these events are becoming established as a new way of K-pop fandom culture. Fans want to see more VR concerts of their favorite artists, which shows that VR concerts are becoming a new metric to measure an artist's popularity.

Meanwhile, 'TOMORROW X TOGETHER VR Concert Endless Ride' will welcome audiences at LOTTE CINEMA World Tower until the 13th of next month, and additionally, re-screenings of the previous work will begin at LOTTE CINEMA Hongdae Entrance. These movements prove that VR concerts are establishing themselves as a new performance culture.