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USPEER Selected as Promotional Models for ‘Maltese and Retriever’

The group USPEER has been selected as the official promotional models for the popular character IP ‘Maltese and Retriever’. They held an appointment ceremony at the ‘THE WORKS FESTA’ pop-up store in Seongsu-dong to begin their activities.

USPEER Selected as Promotional Models for ‘Maltese and Retriever’
▲ USPEER selected as character promotional models (Photo= Provided by MW Entertainment)

The group USPEER has been selected as the promotional models for the popular character ‘Maltese and Retriever’.

Their agency, MW Entertainment, announced on the 2nd that USPEER has been chosen as the official promotional models for ‘Maltese and Retriever’.

USPEER previously visited the ‘THE WORKS FESTA’ pop-up store located in Seongsu-dong on the 1st to hold an appointment ceremony and begin their activities.

‘Maltese and Retriever’ is an IP that characterizes a white Maltese and a golden Retriever, and it has recorded billions of cumulative transmissions on KakaoTalk emoticons in Korea and WeChat in China.

Following its expansion into Japan last year, it was also selected as a local main character model and continues a streak of sold-out pop-up store goods.

USPEER previously achieved a first-week career high and a number one spot on the charts with their first mini-album ‘BITE DISTRICT’ last June.

USPEER stated, “It is truly an honor to take on the role of models for characters that we have loved and watched with great interest for a long time. Please show much love to ‘Maltese and Retriever’ who will be with us moving forward.”

Meanwhile, USPEER will hold their first Japanese fan meeting, ‘2026 USPEER FANMEETING in Tokyo’, at TIAT SKY HALL in Tokyo on the 24th.

Korea Social Welfare Journal is striving to deliver press releases and welfare information more easily and accurately with the help of AI technology.

#USPEER #Maltese and Retriever #MW Entertainment #THE WORKS FESTA #Seongsu-dong #2026 USPEER FANMEETING in Tokyo
J
Jung Se-yeon
KSW Journal · Reporter

Covers K-pop for KSW Journal, and also writes about Culture and K-Variety.

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