Lee Soo-man discusses creative philosophy at Donghaeng Media Era Forum
A2O Entertainment key producer Lee Soo-man delivered a keynote speech on the future of K-culture and human creativity at the Donghaeng Media Era Forum in Seoul.
A2O Entertainment producer Lee Soo-man shared his vision for the future of K-culture at the Sebitseom Convention Center in Seoul on the 21st. Following his 2023 departure from SM Entertainment, Lee is now leading next-generation production methods that integrate generative AI and virtual artists.
According to media reports, A2O Entertainment key producer Lee Soo-man delivered a keynote speech on the theme of "Human Creativity and the Future of K-culture" at the Donghaeng Media Era Forum titled "K-Culture × Tech: The Path to Sustainable Growth," held at the Sebitseom Convention Center in Seocho-gu, Seoul, on the 21st. Upon being introduced, he stood up and shouted "A2O," responding to the cheers from the audience.
During his speech, Lee stated that the question he has long held while making music and producing singers and K-pop was "What makes it different?" He continued, "I have always asked myself: what is different about what we are making now compared to what already exists, and how can that difference provide something new to people?"
After working as a singer and broadcaster, Lee Soo-man founded SM Entertainment, where he established a management system that connects casting, training, producing, and global expansion. According to media reports, this system laid the foundation for today's K-pop industry.
Since leaving SM Entertainment in 2023, he has founded the new agency A2O Entertainment. He is currently leading next-generation production methods that combine generative AI, virtual artists, and advanced filming technologies.
Covers K-pop for KSW Journal, and also writes about Culture and K-Variety.
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