RESCENE Ranks 1st in September 2026 Star Brand Reputation... Ahead of Son Heung-min and Lim Young-woong

The Korea Corporate Reputation Research Institute announced the results of the September 2026 Star Brand Reputation analysis on September 29. The rankings were RESCENE, Son Heung-min, Lim Young-woong, BTS, and Yoo Jae-suk. Koo Chang-hwan, director of the institute, explained that RESCENE showed high market shares in the broadcasting, music, video, and advertising sectors.

RESCENE, consisting of WONI, LIV, MINAMI, MEI, and ZENA, recorded a participation index of 819,397, a media index of 1,284,152, a communication index of 4,885,550, and a community index of 3,527,615. The brand reputation index was 10,516,714, which is a 3.31% increase from 10,180,185 in August.

Son Heung-min recorded a brand reputation index of 8,514,454, with a participation index of 376,887, a media index of 1,402,669, a communication index of 3,769,020, and a community index of 2,965,878. This is a 373.02% increase compared to the August index of 1,800,015. Lim Young-woong recorded 8,104,844 by combining a participation index of 573,619, a media index of 1,919,267, a communication index of 3,476,489, and a community index of 2,135,469. This is an 11.94% increase from 7,240,530 in August. Director Koo analyzed that Son Heung-min is challenging new football records, and Lim Young-woong is receiving love from fans with his 10th-anniversary album.

BTS (RM, Jin, SUGA, j-hope, Jimin, V, Jung Kook) ranked 4th, recording a brand reputation index of 7,712,076, with a participation index of 149,536, a media index of 1,087,207, a communication index of 3,277,078, and a community index of 3,198,255. This is an 18.78% decrease from 9,495,066 in August. Yoo Jae-suk recorded a total of 6,274,256, with a participation index of 233,928, a media index of 1,830,734, a communication index of 2,722,220, and a community index of 1,487,374. This is a 35.43% increase from 4,632,959 in August. Director Koo mentioned BTS's world tour and Yoo Jae-suk's status as a national MC.

The top 30 consist of RESCENE, Son Heung-min, Lim Young-woong, BTS, Yoo Jae-suk, BLACKPINK, IVE, SEVENTEEN, Song Kang, ATEEZ, Park Ji-hoon, Stray Kids, Kim Do-young, Kim Hye-soo, Seo Kang-joon, NCT, TAEYEON, Park Ji-sung, Joo Woo-jae, EXO, TWICE, Lee Jung-hoo, PSY, Lee Chan-won, aespa, WOODZ, Wanna One, SHINee, Park Ji-hyun, and Shin Min-a. RESCENE is a 5-member group that debuted in March 2024 with the title track "UhUh" from the single "Re". A scene where MINAMI transformed into a gyaru style in the YouTube content "Hello, Nice to Meet You, I'm Woni" hosted by WONI drew attention, and MINAMI's phrase "Geoje Yahoo" spread online like a buzzword, serving as an opportunity to promote the group.

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