V, TIRTIR New Product Advertisement Released... "Pure Visuals"

The new product advertisement video for the beauty brand TIRTIR, featuring BTS's V, was released through official SNS accounts on August 28. This is a new campaign video following his selection as the brand's first global ambassador last November.

TIRTIR released the video with the phrase "YOUR GLOW, ON-AIR. THE NEW TINTED SKIN GLOW CUSHION, ON-AIR." The advertisement is a video for the new product that emphasizes natural skin expression, composed around close-up shots of V and a calm atmosphere.

V was selected as TIRTIR's first-ever global ambassador on November 3 last year and attended the 'Radiant in Red' pop-up event in Los Angeles (LA), USA, as his first official event in the same month. Since V began the campaign, the advertised product, the Mask Fit Red Cushion, became the first Korean cushion brand to rank number one in the entire Amazon beauty category and was also selected as the Korea Winner in the K-Beauty Leader category of the 'Elle Beauty Awards 2026' chosen by Elle editors from 50 countries worldwide. The new product released last February sold out in all shades within just a few hours.

Meanwhile, it was reported that the Japanese comprehensive economic weekly magazine Toyo Keizai covered the brand influence known as the so-called 'V effect' in its August 15–22 issue.

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