BTS Jung Kook Reveals Denim Performance in Calvin Klein Fall Campaign

BTS Jung Kook participated in the 2026 Fall denim campaign ‘Feel the Fit’ as a global ambassador for the fashion brand Calvin Klein. Through this campaign, Jung Kook pulled off various denim fashions, including straight jeans and baggy jeans that reinterpret 90s styles, and trucker setups featuring prominent vintage washing.

According to media reports, Jung Kook conducted the pictorial by producing diverse facial expressions and poses to match the clothing concepts. In the released advertisement video, Jung Kook drew attention by performing himself to the music of ‘My Prerogative’ and ‘Cut the Cake.’

Regarding this work, Jung Kook shared his thoughts, saying, “Having worked with Calvin Klein for a long time, I have come to deeply understand the special sensation I feel whenever I wear the brand's denim.”

He added, “I felt that the fit and attitude matched me well,” and “It was especially enjoyable to be able to express that feeling through music and movement.”

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