Community Chest of Korea Brand Advertisement Featuring Shin Gu and Park Geun-hyung Surpasses 60 Million Views

The 2026 year-round brand advertisement for the Community Chest of Korea, featuring actors Shin Gu and Park Geun-hyung, has surpassed 60 million cumulative views just five weeks after its release. This is the fastest record-breaking instance among all advertisements produced by the Community Chest of Korea.

The video drew significant attention by reaching 10 million views in its second week of release. In an era where artificial intelligence technology has become commonplace, this advertisement focused on delivering messages of comfort and support through a conversation between the two veteran actors, highlighting the value of humanity.

The acting skills of the two actors, who bridge the gap between the generation familiar with digital media and the older generation, appear to have drawn public empathy. In the future, cases where content containing social values gain widespread public impact are expected to increase further.