Community Chest of Korea Brand Advertisement Surpasses 60 Million Views in Just 5 Weeks

The 2026 year-round brand advertisement for the Community Chest of Korea, starring actors Shin Gu and Park Geun-hyung, has recorded a cumulative 60 million views on its official YouTube channel. This achievement was reached just five weeks after the video's release.

This advertisement drew viewers' attention at the fastest pace among all previous Community Chest of Korea advertisements, surpassing 10 million views within just two weeks of its release. This is also the first time the cumulative views have exceeded 60 million.

The video highlights the value of 'humanity' in an era where artificial intelligence (AI) technology has become commonplace. The two actors stated, "We intended to reflect on the meaning of sharing through messages of warm comfort and support." It is interpreted that this campaign, utilizing digital media, is having a positive impact on spreading donation culture by forming a consensus that spans generations.