ID Hair launches 'Papa Salon' styling classes for fathers and daughters
ID Hair, a hair salon brand operated by ID Beauty, is hosting "Papa Salon," a hands-on styling program where fathers learn hair braiding and tying techniques from professionals to practice with their daughters.
ID Hair, a hair salon brand operated by ID Beauty, is conducting "Papa Salon," a styling class designed for fathers and daughters to participate in together. Launched this past April, the program is a hands-on class where fathers learn how to tie and braid their daughters' hair from hair professionals.
Depending on the specific circumstances of each store, classes are operated by having participants work directly on their daughters' hair or by using mannequins to practice brushing and braiding. The program began at the Gangnam branch and has since expanded to the Gwacheon, Dongtan Mokdong, Eunpyeong New Town, Jeonju Eco City, Juyeop 2, and Hyangdong branches.
The program is carried out with directors and staff at each location planning and participating in the sessions. Through Papa Salon, ID Hair enables fathers and daughters to spend time together at the hair salon while practicing styling. As an attempt to expand the role of the hair salon into a shared family experience, the operation of these programs at each store can lead to the formation of relationships with customers.
“Papa Salon is an event started to help the warm hearts of fathers who want to gift a beautiful day to their beloved family,” an ID Hair official stated. “It is meaningful that the staff at each branch has stepped forward voluntarily, leading to an internal culture of delivering happiness to customers' daily lives.”
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