Seo Jang-hoon's Millionaire Next Door, the unexpected daily life of Ha Sang-oh, the 'Canned Sikhye' legend... Broadcast on the 2nd

EBS 'Seo Jang-hoon's Millionaire Next Door' revealed the life story of Ha Sang-oh, the developer of Korea's first canned sikhye and the creator of the world's first persimmon wine, through its broadcast on the 2nd.

Ha Sang-oh's Challenge and Success Legend

In 1993, Ha Sang-oh introduced Korea's first canned sikhye, achieving massive success with annual sales of 30 billion won. After closing his business due to market Overheated, he developed the world's first persimmon wine using persimmons, a specialty of Cheongdo. In particular, the 'Wine Tunnel,' created by utilizing an abandoned railway tunnel, has established itself as a local landmark with a cumulative 5 million visitors. Ha Sang-oh invested approximately 1 billion won in the tunnel development, but he maintains a free admission policy so that anyone can enjoy it.

A Natural Life with a Twist

Behind the glamorous businessman was a simple life as a person of nature. In addition to his residence in Daegu, Ha Sang-oh has two villas in Cheongdo where he stays for half of the year. He maintains an independent attitude toward life by managing his health through barefoot running, outdoor showers, and health foods he cooks himself. He expressed his determination to never stop taking on new challenges in the future.

Source: EBS Press Release

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