Sydney Sweeney Sports Ad Controversy… Olympians Criticize Nudity Exposure

Hollywood actress Sydney Sweeney is sparking controversy after appearing nearly nude in an advertisement for the sports prediction app 'Novig' released on the 9th (local time). In the advertisement, Sweeney appears with parts of her body covered only by sports equipment, and in this process, some Olympic medalists have strongly criticized the direction for undermining the value of women's sports.

According to media reports, Sweeney participated from the planning stages as a partner holding equity in Novig, going beyond being a simple model. Sweeney's side explained that she collaborated with a sports-dedicated platform because she felt uncomfortable with her private life being used as a betting subject on other platforms. However, some point out that the method of using the actress's body as a marketing tool has a negative impact on women's rights.

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