Yang Joon-hyuk targets 10 billion won in sales through kimchi collaboration
Yang Joon-hyuk visited a massive cabbage farm to develop "Bang-eo Kimchi" and received a recruitment proposal from kimchi master Park Mi-hee, who aims for 50 billion won in annual sales.
During a cabbage harvest involving 10 tons of produce, Boss Park Mi-hee proposed recruiting Yang Joon-hyuk for a kimchi business aiming for 50 billion won in annual sales, according to the November 8 broadcast of KBS 2TV's "Boss in the Mirror."
KBS 2TV's "Boss in the Mirror" will reveal a meeting between Yang Joon-hyuk and kimchi master Boss Park Mi-hee in its broadcast on November 8, 2026, at 4:40 PM.
To develop "Bang-eo Kimchi," Yang Joon-hyuk was invited by Boss Park Mi-hee to a cabbage cultivation site. The massive cabbage field is equivalent to the size of two baseball stadiums, with a total harvest of 10 tons of cabbage.
The harvested cabbage was loaded onto a truck in 1,100 nets. Yang Joon-hyuk was seen lifting cabbage nets weighing 10 to 12kg each with both hands and throwing them onto the truck.
Highly praising Yang Joon-hyuk's strength, Boss Park Mi-hee proposed recruiting him for a kimchi business that aims for 50 billion won in annual sales. Yang Joon-hyuk expressed his expectation to achieve more than 10 billion won in sales through a "Bang-eo Kimchi" collaboration.
This broadcast highlights Yang Joon-hyuk's performance at the cabbage harvesting site and the possibility of his entry into the kimchi business.
Covers K-pop for KSW Journal, and also writes about Culture and K-Variety.
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