KB Kookmin Card's Small Business Support Campaign 'Kookmin Theater' Surpasses 10 Million Cumulative Views

The small business support campaign 'Kookmin Theater,' presented by KB Kookmin Card through its official YouTube channel, has surpassed 10 million cumulative views just 50 days after its release. This campaign is a project that reconstructs and delivers the lives of small business owners, who have practiced good deeds for their neighbors despite difficult circumstances, in the form of plays.

Starting with the first episode 'Dreaming Sign Language Restaurant' released on July 13, a total of three videos, including 'Hairdresser of the Remote Area' and 'Sharing bungeoppang,' were released sequentially. Produced in collaboration with the youth theater company 'Bul-ui-jeon-cha,' these videos are evaluated to have provided small business owners with an opportunity to reflect on their lives and provided actors with a field for creation. Viewers are leaving supportive messages through comments, empathizing with the good deeds of the business owners.

A representative from KB Kookmin Card stated, "It is meaningful that the sincere stories of small business owners have been conveyed to many people," and added, "We will continue to carry out support activities that can provide practical strength to small business owners in the future." This campaign appears to be a successful case of going beyond simple promotion to re-examine the social value of small business owners and drawing emotional empathy from the public.