Commercial featuring Shin Gu and Park Geun-hyung for Community Chest of Korea surpasses 60 million cumulative views

The ‘2026 Year-round Brand Advertisement’ for the Community Chest of Korea, featuring actors Shin Gu and Park Geun-hyung, has surpassed 60 million cumulative views just five weeks after its release. The video, which was released through the official YouTube channel on August 3, achieved this record by combining various versions of the footage with different lengths, such as 15, 20, and 30 seconds.

This advertisement highlights the value of warm empathy and solidarity that only humans can possess in an era where AI technology has become commonplace. It is analyzed that the scene where the two veteran actors, who possess a combined acting career of 132 years, comfort each other's mistakes behind the scenes, provided a deep resonance to viewers. In particular, the fact that it recorded an exceptional number of views through a single advertisement material without the addition of separate multi-materials proves that the public's emotional consensus was that great.

Regarding this achievement, the Community Chest of Korea evaluated that it was the result of the sincere message delivered by the two actors forming a consensus that spans generations. Lee Sang-ik, acting Secretary General of the Community Chest of Korea, stated, “We will sincerely convey our brand value as a warm companion that stays with the people during every moment of empathy and solidarity in their daily lives.”