Sold every second... Annual revenue of 140 billion won, Kim Yeung-shik's 'Half-cut Shot' legend

[EBS Seo Jang-hoon's Millionaire Next Door]

"A cream bread sold every second?!" The bread millionaire with 140 billion won in annual revenue, Kim Yeung-shik, makes his appearance on 'Millionaire Next Door'! Seo Jang-hoon: "I know this bread well..."

- The 'Half-cut Shot' craze hitting the MZ generation... even leading to convenience store open runs?! 'Bread Millionaire' Kim Yeung-shik: "Two factories running at full capacity... producing 300,000 breads daily in Japan" - Seo Jang-hoon, a man of discipline! "I was holding back because I was afraid of gaining weight..." But in front of the '1-second cream bread,' his appetite is unleashed in a storm of mukbang!

'Seo Jang-hoon's Millionaire Next Door' shines a light on the success secrets of Chairman Kim Yeung-shik, the 'Bread Millionaire' and the protagonist behind the 'cream bread sold every second.' A diverse story unfolds, from the birth story of the 'cream bomb bread' that captured the MZ generation to the mysterious manufacturing process and the storm of mukbang by 'bread lover' Seo Jang-hoon, who becomes defenseless in front of the bread.

In the EBS 'Seo Jang-hoon's Millionaire Next Door' broadcast on Wednesday, September 9th at 9:55 PM, the eventful life of Kim Yeung-shik, the person responsible for making the cream bread that sells every second and a 'hidden giant in the baking industry,' will be revealed. Kim Yeung-shik is a figure who shook the baking industry with convenience store cream bread that gained explosive popularity among the MZ generation, recording an annual revenue of approximately 140 billion won as of 2025. His representative work boasts such abundant cream that people say 'there is more cream than bread,' gathering attention immediately upon release. In particular, it heated up social media by triggering the so-called 'half-cut shot' craze, where people prove the abundance of cream by cutting the bread in half, and even created the spectacle of 'open runs' where people rush to convenience stores to avoid sell-outs. However, there was someone who recognized this cream bread more happily than anyone else: Seo Jang-hoon, who is currently active as a model for 'Y-Milk.' Upon seeing the cream bread, Seo Jang-hoon draws laughter by immediately recognizing its identity, asking, "Is this perhaps that bread I know well?"

In this broadcast, the secret to receiving such enthusiastic love from consumers will be explored by examining the manufacturing process of the so-called '1-second cream bread' and the efforts hidden behind it. Jang Ye-won admires the chewy dough, a key element determining the taste of the cream bread, saying, "It feels like the squishy toys that are popular these days" after touching it. The massive dough, from which as many as 1,800 breads are born at once, and the molding process, which creates appetizing shapes through 100% manual labor, capture the eye. Afterward, the massive cooling room, where breads are cooled after passing through a 15m long super-sized tunnel oven and being baked to a golden brown, is reminiscent of a 'bread pyramid.' In particular, the 'cream injection' process, which fills the inside of the bread, is considered a crucial task and a high-difficulty process that determines the perfection of the cream bread. At Jang Ye-won's comment that "it seems too difficult," Kim Yeung-shik confidently steps up to demonstrate the cream injection, but an unexpected disaster occurs, devastating the scene. Here, Kim Yeung-shik faces an unexpected crisis as Seo Jang-hoon's sharp 'fact bombing' follows. It stimulates curiosity as to whether he can restore his pride as a 'Bread Millionaire.'

Kim Yeung-shik's company operates two factories with scales of 2,500 pyeong and 2,000 pyeong, producing 300,000 breads a day at full capacity. Including the biggest hit, the cream bread, there are as many as 150 types of breads produced, such as hamburgers and macarons. As diverse as the types of products, the delivery destinations are also varied, meeting consumers all over South Korea in convenience stores, in-flight meals, large supermarkets, military bases, and famous cafes. After touring the production site, Seo Jang-hoon and Jang Ye-won hold a 'bread gourmet meeting' by tasting various kinds of bread. In particular, after tasting the representative cream bread, Seo Jang-hoon reveals his extraordinary 'bread expertise,' saying, "The technique is to make the bread thin and put in more cream." When Kim Yeung-shik admires him, saying, "It seems you have great depth regarding bread," Seo Jang-hoon shows him struggling to suppress his appetite, saying, "I love bread so much, but I am holding back because I am afraid of gaining weight." However, unable to resist his appetite in front of the delicious bread, Seo Jang-hoon eventually performs a 'storm mukbang' without knowing when to stop, providing laughter. The pleasant bread tasting scene of 'bread lover' Seo Jang-hoon can be seen on EBS 'Seo Jang-hoon's Millionaire Next Door' on Wednesday, September 9th at 9:55 PM.

End. (Photo provided = EBS 'Seo Jang-hoon's Millionaire Next Door')

◆ At a Glance

· Publishing Institution : EBS

· Category : Seo Jang-hoon's Millionaire Next Door

· Distribution : September 8th

Source : EBS Press Release

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