Modular home CEO Park Jeong-jin rose from 4 billion won debt
Modular home CEO Park Jeong-jin, who built a business with 240 billion won in enterprise value, will appear on EBS 'Seo Jang-hoon's Millionaire Next Door' to share his journey from earning 10 billion won to facing 4 billion won in debt. The program will showcase his high-tech factory where modular homes are completed in just four hours.
Modular housing entrepreneur Park Jeong-jin will appear on EBS 'Seo Jang-hoon's Millionaire Next Door' on October 28 to share how he rebuilt his business after losing 10 billion won to betrayal and facing 4 billion won in debt. Park currently manages a company with monthly sales of 15 billion won and an enterprise value of 240 billion won.
EBS 'Seo Jang-hoon's Millionaire Next Door' will highlight the success story of Park Jeong-jin, a modular housing entrepreneur with monthly sales of 15 billion won and an enterprise value of 240 billion won. His rollercoaster life story, which includes an exceptional business sense that turned 10 million won into 10 billion won in approximately five years and a story of rising again after losing everything to betrayal, is expected to leave a deep impression.
In the episode of EBS 'Seo Jang-hoon's Millionaire Next Door' airing at 9:55 PM on the 28th (today), Park Jeong-jin, a "house factory representative" who has changed the landscape of home building by constructing approximately 3,000 modular homes over 10 years, will appear. Modular homes are built in a factory and assembled on-site, offering the advantage of being cheaper than conventional houses. During this broadcast, Seo Jang-hoon and Jang Ye-won will visit Park's 6,000-pyeong scale house factory to witness the amazing 094 sight of a single house being completed in just four hours. A remarkable scene unfolds at the cutting-edge robot automation line, where tasks that would take five carpenters 20 days are completed in only four hours. The interest is further heightened by a special "house shopping" site where houses are displayed like products for customers to browse and choose. In particular, Seo Jang-hoon and Jang Ye-won will be speechless at the unusual sight of completed modular homes being wrapped in plastic and delivered like parcel mail. The identity of the "one-pick" modular home that captured Seo Jang-hoon's heart and the prices of various types of houses will be revealed during the broadcast.
Park Jeong-jin experienced difficult times, including living in two semi-basement rooms with his family of five when his father's business declined around the time of his military discharge. After graduating from university, he used 10 million won saved from working at construction sites to start a civil engineering design office. He ran forward relentlessly, sleeping only two hours a week and handling 20 tasks simultaneously. As a result, at the age of 32, just three years after starting the business, he earned a large sum of 2 billion won, but he suffered from panic disorder and depression at that time. However, his decision to step away from the business for rest was reversed in just four days. While looking for land to build a country house for himself, he discovered a new business item. Ultimately, Park Jeong-jin used the 2 billion won he had previously earned to build 21 country houses, which sold out in just 15 days, yielding a profit of 3 billion won. He subsequently succeeded in three consecutive country house complex projects, amassing 10 billion won in just two years. At this, Seo Jang-hoon expressed admiration for his innate entrepreneurial spirit, saying, "It seems you have an excellent ability to catch opportunities."
However, another crisis struck the once-successful Park Jeong-jin. After successfully selling country houses three consecutive times, he significantly expanded his business scale, but everything collapsed after being betrayed by people he trusted. He lost all 10 billion won he had earned, leaving him with a mountain of 4 billion won in debt. Due to this, his mother and younger sibling had to sell their home, and to make matters worse, his father passed away. He was overwhelmed by guilt for causing pain to his family. Park Jeong-jin even drew sympathy by revealing, "I didn't even have the money to eat a plate of jokbal and a bottle of soju, so I borrowed 50,000 won from my younger sibling." Curiosity is mounting as to what allowed him to rise again at the moment of despair when the success he built more fiercely than anyone else collapsed in an instant. The secret to how Park Jeong-jin rose from the edge of a cliff to a company with tens of billions of won in annual sales, and the story of how he entered the modular housing business, can be seen on EBS 'Seo Jang-hoon's Millionaire Next Door' on Wednesday, October 28, at 9:55 PM.
Covers K-pop for KSW Journal, and also writes about Culture and K-Variety.
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