Band LUCY donates voice talent to Oxfam Korea climate campaign

Starting on the 21st, the band LUCY will narrate fairy tales for the "Find the Lost Treasure!" campaign to support climate-vulnerable populations. The initiative, part of Oxfam's "Power of School" educational series, uses storytelling to teach children about the reality of people losing their homes due to the climate crisis.

The band LUCY is participating in a campaign to help climate-vulnerable populations worldwide alongside the international relief and development organization Oxfam Korea. Starting on the 21st, LUCY has donated their voice talent to narrate fairy tales in the participatory campaign "Find the Lost Treasure!", which tells the stories of people losing their livelihoods due to the climate crisis. The campaign was designed to highlight the severity of the climate crisis and expand empathy and practical participation regarding climate justice. While providing the fairy tales as climate crisis educational content through their voices, the members have also participated in past donation performances and sponsorship activities. LUCY is set to hold a concert in Seoul alongside their participation in this campaign.

Conveying the disappearing daily lives caused by the climate crisis through fairy tales

"Find the Lost Treasure!" is educational content prepared by Oxfam. The work uses storytelling to help children understand the reality of people losing their homes due to climate change. LUCY participated in the narration of this fairy tale, adding their voices to the educational content that conveys the stories of those experiencing the climate crisis to children.

In early May, Oxfam launched the "Power of School" educational campaign for elementary school students, releasing fairy tale books covering topics such as water, food, war, the climate crisis, and inequality. "Find the Lost Treasure!" is a work among them that deals with climate change and the loss of habitats. The campaign uses this content to raise awareness of the severity of the climate crisis and to broaden empathy and practical participation for climate justice. LUCY contributed to the campaign by narrating the stories of the fairy tale.

Sharing their thoughts on participating in the campaign, LUCY expressed the preciousness of daily life and their wishes for those suffering due to the climate crisis. They added, "I hope this campaign serves as an opportunity to look back on the precious treasures we want to protect."

Water, food, war, and inequality covered in 'Power of School'

Oxfam's "Power of School" is an educational campaign targeting elementary school students. Upon starting this campaign, Oxfam released fairy tale books addressing water, food, war, the climate crisis, and inequality. Among these various themes, "Find the Lost Treasure!" deals with the reality of people losing their homes due to climate change. According to the content description, the climate crisis situations were structured into fairy tale stories so that children could understand them.

The "Find the Lost Treasure!" campaign is an activity to promote the climate crisis issue and encourage participation based on existing educational content. Oxfam is conducting this as a participatory campaign to support climate-vulnerable populations worldwide, with LUCY donating their voice talent for the fairy tale narration. Further details regarding the method of participation, the scale of support, or the duration of operation were not provided in the materials. It is confirmed that the campaign proceeds from the 21st with the purpose of highlighting the severity of the climate crisis and expanding empathy and practical participation for climate justice.

Through the campaign, LUCY likened an ordinary day to a precious treasure. They also sent a message hoping that the comfort of music reaches the vulnerable populations worldwide suffering from the climate crisis. The fairy tale narration was introduced as a voice talent donation activity rather than a musical stage. This activity, participating in educational content created by Oxfam, is not the first collaboration between LUCY and Oxfam. The members have previously participated in donation talk concerts and individual donation campaigns.

Donation talk concerts and Choi Sang-yeop's sponsorship activities

LUCY and Oxfam also collaborated last October. LUCY participated in the donation talk concert "Oxfam Super Live" alongside actor Lee Je-hoon to support climate-vulnerable populations worldwide. During the performance, they delivered messages of sharing through live stages. All proceeds from ticket sales were used to support climate-vulnerable regions. This time, by participating in climate crisis educational content through voice talent donation, they have supported the Oxfam campaign in a different way from their past donation activities through performances.

Member Choi Sang-yeop has also continued his donations through Oxfam. During the "Happy Sangyeop Day" campaign held to celebrate his birthday last year, Choi Sang-yeop added a personal donation to the funds collected by fans and delivered them to Oxfam Korea. At that time, 900 fans participated in the campaign, and Choi Sang-yeop donated a total of 42 million won by adding his personal donation of 21 million won. Participants in the sponsorship were provided with bracelets personally produced by Choi Sang-yeop. The donation was used for installing water tanks and water/sanitation facilities in water-scarce regions worldwide.

Last year's donation was used to install water tanks and water/sanitation facilities in water-scarce regions, and the ticket sales from "Oxfam Super Live" were used to support climate-vulnerable regions. In this campaign, LUCY conveys the stories of people losing their homes due to the climate crisis through fairy tale narration.

Continuing activities ahead of the Seoul encore concert

LUCY will hold the 2026 LUCY 9TH CONCERT ‘ISLAND’ ENCORE IN SEOUL at Korea University Hwajeong Gymnasium in Seoul from the 23rd to the 25th. The concert is scheduled for three times: the 23rd at 7 PM, the 24th at 6 PM, and the 25th at 4 PM. ‘ISLAND’ is LUCY's ninth solo concert, which began in May. During this tour, LUCY entered the KSPO DOME for the first time since their debut.

The Seoul encore concert was arranged following performances in Daegu, Taipei, and Yokohama. Following the Seoul performance, they plan to continue encore performances in Hong Kong, Singapore, and Bangkok. In addition to participating in donations and educational content, LUCY, who took on the fairy tale narration in the campaign, will continue their concert activities. Their schedule involves both the voice talent donation to encourage interest and participation in the climate crisis and stages to meet audiences.

In this "Find the Lost Treasure!", LUCY conveys the stories of climate-vulnerable populations through the voices in the fairy tale. Oxfam is conducting the campaign to expand empathy and practical participation for climate justice and to highlight the severity of the climate crisis. After completing the Seoul encore concert, LUCY is scheduled to continue with performances in Hong Kong, Singapore, and Bangkok.

Read the original (Korean)