Movie ‘Obsession’ Surpasses 600,000 Viewers… Long-term Success Driven by Short-form Parody Craze

The movie ‘Obsession’ is on a path of box office success, surpassing 600,000 viewers. According to data from the Korean Box Office Information System, the cumulative number of viewers exceeded 600,000 as of September 18, and recorded 601,693 viewers as of 7:00 AM on the 19th.

According to media reports, the reason audiences continue to visit even as the film enters its third week of release is the spontaneous play culture spreading through online platforms and SNS. In particular, short-form videos imitating the scene where the protagonist ‘Nikki’ walks backward grotesquely, or using the film's subject ‘One Wish Willow’ to make wishes, are garnering significant attention.

The work deals with the terrible love story of a man and a woman who become lovers after making a wish to the ‘One Wish Willow,’ a stick that grants any wish. It is currently meeting audiences in theaters nationwide.

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