ABC-MART operates experience booth at '10th Korea Youth Day Festival' in Gwangalli Beach, Busan

ABC-MART is participating in the '10th Korea Youth Day Festival' held at Gwangalli Beach in Busan from the 18th to the 20th. To celebrate its 10th anniversary, this event consists of various programs such as K-POP concerts and drone shows.

ABC-MART has set up an experience-based booth themed 'STEP' to expand its touchpoints with the youth demographic. Visitors can participate in record-challenging events using steppers and take photos using a photo wall. This is interpreted as a strategy to increase brand intimacy by allowing customers to experience the brand directly at an offline site.

An ABC-MART official stated, "We want to deliver a message supporting the new challenges and departures of young people and communicate with customers through various experience programs," adding, "We plan to continue expanding touchpoints with customers at sites close to their daily lives in the future."